With the release of the Nokia Lumia 900, there are many pundits thinking about whether or not Windows Phone really is the third mobile ecosystem to get behind. An interesting read on the matter comes from Nick Landry of Infragistics, a senior product manager who claims to have more than 20 years of experience with Microsoft technologies and is an avid fan of Windows Phone as well as other mobile platforms.
In his lengthy editorial entitled “The Need for a Third Mobile Ecosystem: The Need for Windows Phone”, Landry breaks down the current state of the mobile platform wars and addresses how each has itself positioned. When it comes to Windows Phone, he argues that it “it fills a gap between iOS and Android” by controlling the ecosystem yet still offering a variety of hardware choices. Landry continues on to compare this modern smartphone war to the many popular technology brawls of the past, and raises some interesting points. Here’s a highlight:
When Microsoft bets the farm on a product, you can expect big things and a relentless campaign. The pundits claim that it’s “Lumia or bust”, but Nokia already confirmed that “there is no plan B”, and Nokia won’t go down that easily. Analysts have been making market predictions for the mobile market all the way to 2015, some showing Windows Phone in 2nd or 3rd place. The experts agree that Windows Phone will make it at least that far, and the future of Microsoft’s mobile platform won’t be decided in the next few months only.
Remember that for Windows Phone, it’s a marathon, not a sprint.
We’re not so sure that Windows Phone can sustain itself in a marathon when the market perpetually views it as behind the competition, but it’s a valid argument nonetheless. To read the entire piece, click on the source link below.