We’ve been patiently awaiting the day we learned sales figures for Windows Phone 8 devices in Q4 2012, and the results are mixed at best.
Analyst group Canalys has released its Q4 2012 smartphone market share data, and obviously Apple and Google remain dominant with OS figures. Windows Phone’s totals, however, remain a distant fourth with 5.1 million shipments during the last stretch of the year. That translates to 2.4% global market share, demonstrating how massive the smartphone market has become. We are a little surprised to hear that there were only 5.1 million Windows Phones shipped during the quarter, since Nokia reportedly moved 4.4 million units of its own Lumia lineup.
Where does that leave the other Windows Phone partners? Samsung’s ATIV S was likely released too limited and too late to make a dent in the numbers, but HTC’s Windows Phone 8X and 8S were offered on several carriers around the world at the same time as Nokia’s devices. The answer may lie in HTC’s declining sales — Canalys’ report indicates the manufacturer has fallen from the top five global OEMs into the ‘Others’ category. Yet interestingly, Windows Phone’s newest partner Huawei snuck up to become the third largest smartphone manufacturer in the same period. Those sound like good odds for the Ascend W1 if you ask us.
Like we said, there’s mixed feelings here. It would appear Microsoft really has started over with Windows Phone 8 and is beginning to claw its way back into the smartphone market. Unfortunately it appears to not be moving fast enough to keep up with its contemporaries.