From today onwards, T-Mobile USA is no longer a carrier. Embracing its new Un-carrier philosophy, the nation’s fourth largest mobile network is pulling out all of the stops to make a bold comeback. Touting unlimited data, no-contract plans, and its first LTE cities there’s a lot to get through.
T-Mobile’s new no-contract plans are now called Simple Choice, and the pricing structure is exactly as the leaks pointed to. The choices start at $50 per month for unlimited talk, unlimited text, and 500 MB of data for one line — you can add $30 per month for the second line and $10 for each line after. If the bundled in data isn’t going to cut it, you can shell out an extra $10 per month per line for 2 GB of data or an extra $20 per month per line for unlimited data. If you’re a visual learner, you can look at the breakdown image below.
Since T-Mobile is only offering no-contract plans, there are some added perks that might convince you to give them a shot. The cost of the plans are more affordable than the other three national carriers, while you also have the freedom to upgrade to a new phone at any time. While you do have to pay for your phone’s full cost, the walk-out-of-the-store cost is actually lower with many phones available for $0 down.
Both of T-Mobile’s Windows Phone 8 devices are taking advantage of this new structure, with the Nokia Lumia 810 and Windows Phone 8X by HTC available now for $0 down, $15 and $18 per month, respectively. You can also elect to pay for the phones at full cost: the Lumia 810 costs $360 and the HTC 8X costs $432.
Finally, T-Mobile also announced its first seven LTE launch cities: Houston, Kansas City, Las Vegas, Phoenix, San Jose, Baltimore, and Washington, D.C. If you live in any of those locations, you can take advantage of T-Mobile’s shiny new LTE network. If you don’t live in such an area, don’t freak out — the carrier is planning an aggressive roll out to cover “100 million Americans by midyear and 200 million by the end of 2013″ with LTE. Of course, you’ll need a LTE-capable phone to actually enjoy the faster speeds and the only Windows Phone 8 device that will support it is the Nokia Lumia 810. However, a software update is required to enable it in the phone and T-Mobile has not disclosed today when it plans to do that.
We’re quite excited to see where T-Mobile goes in the next few months. With rumors of a Nokia flagship headed to the carrier this Summer and the Nokia Lumia 521 expected next month, it’s an exciting time to be a Windows Phone owner on T-Mobile.
Tags: Apollo, Carriers, Hardware, HTC, LTE, Nokia, T-Mobile